Yorkshire Sculpture Park Collaboration
We’re very proud that our latest collaborative range is with our long standing loyal stockist and amazing design and sculpture and destination the Yorkshire Sculpture Park in West Yorkshire.
Having supplied YSP with our cards and stationery for 11 years I was delighted when the product development manager asked me to create a selection of cards focusing on the new Weston building and YSP’s landscape. This has been my second range of site specific cards and similarly to the NHM range my starting point was to spend time in location and walk the park making notes, drawings and taking photos to inspire the feeling, mood and tone of the cards (and to walk off the amazing food!)
The result is a range of 6 cards featuring the strong shapes, patterns and architecture of the new Weston Building alongside other architectural and organic shapes of YSP. Despite being inspired by YSP the range is still very much for all our wholesale and retail customers and inspiration of YSP has been carefully balance with a broader appeal in the patterns and text.
Messages of positivity, adventure, outdoors, playing, creating, designing and new beginnings resonated with me when walking the park and researching. These strong statements have been coupled with a strong warm pallet which reflects the architectural colours and stonework contrasted with greens and blues to bring the colours of the outdoors into the range.
The new Weston Visitor Centre at YSP is open from Saturday 30th March and our cards will be on sale from the Weston and main visitor centre shops. The range of 6 cards are available to order wholesale and retail on our website.